The Definition Of “Natural” Is Important. It Sets Apart Socially Responsible Companies From The Rest. Synthetic Ingredients Can Be Toxic, And Usually Cost Less Than Natural Ingredients Giving The Mass-Marketed Multinational Corporations A Competitive Advantage. The Big Companies Know That The Natural Organic Products Market Is Growing Every Year And Consumers Are Demanding Products That Are Healthier And Better For The Environment. These Big Corporations Have Jumped On The “Natural” Bandwagon And Cranked Up Their Marketing Machines To Benefit From Green Consumerism. Having A Loose Definition Of Natural Is Just What They Want. Take A Look At The Supermarket Shelves And You Will See The Multitude Of “Natural” Claims. Their Definition Of Natural Includes Manipulated And Chemically Altered Ingredients. To Them “Natural” Is Just Another Marketing Gimmick, Not A Way Of Life.
Many Products On The Market Today Claim To Be “Natural.” But What Makes A Product Natural? Most People Have A Common-Sense Definition Of What “Natural” Is Or Should Be. For Example, Natural To Most People Means Being Able To Pronounce All The Ingredients And Not Needing A Chemistry Textbook To Understand Them. Are Synthetics And Chemical Ingredients Safe?
Some Ingredients In Mass-Marketed Soap Including Detergent Chemicals, Artificial Fragrances, FD&C Colors, Propylene Glycol And Triclosan, Have Been Proven Harmful To Mammal Health And Can Cause Severe Skin Irritation In Some People. These Ingredients Are Not Natural. Some Companies Will Include A Trace Of Truly Natural Ingredients In A Product With Some Of The Synthetic Ingredients Above And Claim The Product Is Natural. Bogus!
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Natural Is About Developing An Integrated Long-Term View Of Everything That We Do. Natural Is About Better Choices And The Responsibility Inherent In Those Choices: Organic Before Pesticides; Botanicals Before Artificial Colors And Fragrances; Vegetable-Based Before Animal-Based; And Reusable Before Disposable. Natural Is About Big-Picture Thinking. It’s About Socially Responsible Business, Looking At How We Source, Formulate And Package And Reuse Or Safely Dispose Of What’s Left. It’s About The Relationship Between Producer And Consumer And The Planet That We Share.
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OUR Definition Of Chemical/Synthetic Free, And The Definition We Are Attempting To Imply In The Mind Of The Consumer, Is That Our Products Are Safe And Nontoxic, Readily Biodegradable, And Made As Close To Original Form As Possible; That It Is Free Of Artificial Colors (No FD&C Or Lake Colors Are Used), Artificial Fragrances (Essential Oils Used Instead) Or Preservatives (We Use A High Quality Rosemary Extract – Never Any EDTA, Triclosan, Benzoin, Parabens, Etc.), Detergents, Alcohol’s, Propylene Glycol, Etc. We Recognize That In The Absence Of A Generally Recognized Definition Of Synthetic In Personal Care, Our Claim Is Essentially Puffery.
What Definition Of Natural Do You Support With Your Buying Habits?
Contact Us On Facebook With Your Definition Of Natural.
Many Products On The Market Today Claim To Be “Natural.” But What Makes A Product Natural? Most People Have A Common-Sense Definition Of What “Natural” Is Or Should Be. For Example, Natural To Most People Means Being Able To Pronounce All The Ingredients And Not Needing A Chemistry Textbook To Understand Them. Are Synthetics And Chemical Ingredients Safe?
Some Ingredients In Mass-Marketed Soap Including Detergent Chemicals, Artificial Fragrances, FD&C Colors, Propylene Glycol And Triclosan, Have Been Proven Harmful To Mammal Health And Can Cause Severe Skin Irritation In Some People. These Ingredients Are Not Natural. Some Companies Will Include A Trace Of Truly Natural Ingredients In A Product With Some Of The Synthetic Ingredients Above And Claim The Product Is Natural. Bogus!
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Can Any Product Claim To Be Natural?
With So Many Products On The Market Claiming To Be Natural And So Few Government Resources To Enforce Bogus Claims, It Is Up To Consumers To Identify What Is Truly Natural. Consumers Should Carefully Read Product Labels Including Ingredient Lists And Then Vote For Their Definition Of Natural With Their Buying Power!Natural Is About Developing An Integrated Long-Term View Of Everything That We Do. Natural Is About Better Choices And The Responsibility Inherent In Those Choices: Organic Before Pesticides; Botanicals Before Artificial Colors And Fragrances; Vegetable-Based Before Animal-Based; And Reusable Before Disposable. Natural Is About Big-Picture Thinking. It’s About Socially Responsible Business, Looking At How We Source, Formulate And Package And Reuse Or Safely Dispose Of What’s Left. It’s About The Relationship Between Producer And Consumer And The Planet That We Share.
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Our Definition Of “Natural”
For Us At Neels Naturals, It Means No Petrochemical Ingredients Or Artificial Fragrances And No Testing On Animals. It Means Using Herbal Concentrates As A Preservative, Not A Chemically-Derived Formula.OUR Definition Of Chemical/Synthetic Free, And The Definition We Are Attempting To Imply In The Mind Of The Consumer, Is That Our Products Are Safe And Nontoxic, Readily Biodegradable, And Made As Close To Original Form As Possible; That It Is Free Of Artificial Colors (No FD&C Or Lake Colors Are Used), Artificial Fragrances (Essential Oils Used Instead) Or Preservatives (We Use A High Quality Rosemary Extract – Never Any EDTA, Triclosan, Benzoin, Parabens, Etc.), Detergents, Alcohol’s, Propylene Glycol, Etc. We Recognize That In The Absence Of A Generally Recognized Definition Of Synthetic In Personal Care, Our Claim Is Essentially Puffery.
What Definition Of Natural Do You Support With Your Buying Habits?
Contact Us On Facebook With Your Definition Of Natural.